I think Kodak began using the term "Kodak moment" some time in the late 1960s or early 1970s. The spirit of aloha being in the presence of and sharing the essence of life. Today, Hawaiian culture may hold many of the answers sought in a rapidly changing world. Watch the moment 14-year-old Dev Shah wins the National Spelling Bee 2023 by spelling the word 'psammophile'. He said: "Photographier: c'est dans un même instant et en une fraction de seconde reconnaître un fait et l'organisation rigoureuse de formes perçues visuellement qui expriment et signifient ce fait" ("To me, photography is the simultaneous recognition, in a fraction of a second, of the significance of an event as well as of a precise organization of forms which give that event its proper expression."). This sense of connection is the foundation of Hawaiian culture: understanding that we all have a mandate to mlama, to care for our environment and for one another. Cartier-Bresson applied this to his photographic style. For his 4,500-word philosophical preface, Cartier-Bresson took his keynote text from the 17th century Cardinal de Retz, "Il n'y a rien dans ce monde qui n'ait un moment decisif" ("There is nothing in this world that does not have a decisive moment"). The book's cover was drawn by Henri Matisse. It included a portfolio of 126 of his photos from the East and the West. A history of LGBTQ+ queer literature Features From Sappho to Stonewall, and beyond: how fiction tells LGBTQ+ history LGBTQ+ writers have been telling stories since the dawn of literature. In 1952, Cartier-Bresson published his book Images à la sauvette, whose English-language edition was titled The Decisive Moment. Here is a brief discussion from his Wikipedia page of "the decisive moment":
Cartier-Bresson's idea seems to be in line with what you have in mind about recording a meaningful event in a photograph. Consider these strategies for boosting your cultural relevance. I think that some ad agency devised "Kodak moment" as a knowing rip-off of (or should I say "a heartfelt homage to"?) Henri Cartier-Bresson's famous notion of the decisive moment. Once you comprehend the culture of your target audience, you must determine how you fit into it.
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